Led by the organizations that coordinated OceanObs’19 in September, 2019, this session at Ocean Sciences Meeting 2020 engaged speakers and the audience in a discussion about how to sustain ocean observing through reliable funding, advocacy, and decision-support from myriad partner organizations and end-users. OceanObs’19 resulted in clear short-, mid-, and long-term strategic frameworks to improve the governance of a Global Ocean Observing System (GOOS) that serves science and societal needs. In this session, we focused specifically on those recommendations that promote growth between observer-user interactions and sustainability of global ocean observing capacity as we prepare for the UN Decade of Ocean Science for Sustainable Development. Participants had the opportunity to shape the model of interactions between independent groups, communities, and networks to ensure robust, ongoing collaboration between all stakeholders. This Town Hall targeted the broader ocean science community of nonprofits, philanthropic organizations, academia, government agencies, and the commercial sector. Ultimately, we will use the dialogue with participants to develop a formula for multi-stakeholder interaction that will be deployed regionally, nationally, and globally to enable sustained collaboration between users and observers to optimize ocean science funding for enhanced ocean observation capabilities.